Creative Producer & Cinematographer · Bangalore
8+ years making TVCs, DVCs, social and AI films for Dabur, Danone, Allen and Tata Consumer. I take each one from brief to master and deliver it on time.
Brands I've delivered for
Sc. 01 TVC & DVC
Broadcast and digital films for national brands. Press play: each one opens with sound.
Dabur · 25s TVC
Position Pudin Hara as the instant fix for acidity, beating slow powders and syrups, with a comedy hook people remember.
The challenge. A large cast, a period-style courtroom set and VFX product moments, all inside 25 seconds.
How I solved it. Every beat was storyboarded to the frame, so cast and set were lit and shot only for what the edit needed. The product glow was planned as VFX from day one.
Allen · IPL TVC · 2025
Turn “No drama, no gimmicks, just results” into a 15s spot that cuts through the IPL ad break.
The challenge. A fixed IPL air date, a late brief, and several language versions due at the same time.
How I solved it. One neon-lit street world and one hero performance kept the shoot to a single day. The toppers wall was built in post while the language versions were cut in parallel.
Danone · DVC + promo
An everyday, science-backed ally for people managing blood sugar, not a medicine.
The challenge. Clinical claims and legal supers on every frame, made warm and human on a 3-day turnaround.
How I solved it. Relatable characters in one home location, data moved into motion graphics, and the DVC and 20s Hindi promo planned before the shoot so nothing was reshot.
Sc. 02 Approach
I take the brief from the client and write the approach: script, treatment, references, boards.
Budget, crew, casting, recces and vendor meetings, all locked in parallel when the brief lands late.
On set as producer and DP. ARRI, RED, Sony Venice, Blackmagic. Crews of 5 to 200.
Edit, grade, VFX and every version: cutdowns, ratios, languages. Resolve, Premiere, After Effects.
Fastest so far
Concept, production, camera and post handled by one person, which means fewer handovers and less lost along the way.
Allen IPL TVC: idea to master in 7 days.
Late briefs, festive drops, live broadcast. I lock vendors, recces and crews of up to 200 and still land on budget.
120+ reels in a month. Olympic live coverage.
From ₹1L reels to ₹50L productions, the frame still has to be good.
MFA Cinematography, EICAR Paris.
A pipeline I built myself, and the judgement to know when to hand-craft instead.
20 videos a day, 50% faster, 30% cheaper.
Sc. 04 AI production
Stack: n8n · Vertex / Veo · Gemini · GCP · ElevenLabs · ClipDrop. Finished in DaVinci Resolve and After Effects.
Watch on Behance ↗
Sc. 05 Narrative & music video
I shot these in Paris and beyond: 30+ films at EICAR, short films, a music video and a feature documentary.
Short film · Paris
A lifelong commitment to a company ends in an overlooked farewell, pushing one man to breaking point.
I used natural light across a full day of changing conditions, shaping it with negative fill, black flags, chiffon and ND into a restrained, naturalistic look.
Narrative short · Paris
One small apartment, one night, and the quiet tension between the people sharing it.
I shot the day scenes first, then blacked out the windows and used a single blue key to build the night look without leaving the location.
Music video · Paris
A visual diary of the artist’s inner world, moving through the city.
Five Paris locations with a small crew and no closed sets. A light handheld package, available light scheduled around the sun, and a low wide lens made public spaces feel staged.
Sc. 06 Live broadcast
RF and hard-camera operator for Olympic Broadcasting Services at Paris 2024.
Multi-camera live workflows, mix-zone setups and boom operations, broadcast worldwide.
Sc. 07 About
I’m a creative producer and cinematographer with 8+ years across commercials, broadcast, documentary and narrative film. At Brand Scale Up I led productions end to end for Dabur, Danone, Allen and Tata Consumer.
I trained as a cinematographer, with an MFA from EICAR, Paris. I’ve crewed live Olympic broadcast, and I built an AI pipeline that ships 20 videos a day.
Hindi · English · Bengali · conversational French
Fin. Contact
I'm based in Bangalore, open to full-time and freelance work, and will travel anywhere.
Sc. 03 Social
120+ reels. One month. Nine brands.
Celebrity shoots, vox-pops and festive drops. Festival dates don’t move, so neither do I.